Ines Escherich views photography as a craft with artistic freedoms, a service provider with absolute customer orientation and as her creative means of expressing how she perceives the world.
Born into a family of photographers, it wasn't a given that she would continue this tradition. However, the immense complexity of the profession ultimately tipped the scales. In addition to technical knowledge, the profession requires technical understanding, creativity, flexibility, empathy and a bit of courage. The changing photographic zeitgeist and the ever-new possibilities and technologies are fascinating to her, sometimes frightening, but always inspiring, pushing her to reinvent herself while incorporating past experiences.
After graduating from high school in 1985, she began her training as a photographer and artistic studies at the Schneeberg Technical School almost simultaneously. In the 1980s, she and her mother improvised to develop new ideas for the traditional classical portrait business. The opening towards the West caused the first major technological shift, leading to engagement in advertising, product and industrial photography, as well as automated lab technology. She also pursued her master photographer training in parallel. Despite a devastating business fire in 1994 that resulted in a total loss, she continued her career and ultimately took over her mother's business in 2002.
She refuses to commit to a specific photographic direction. Working with people certainly constitutes the majority of her work, where she can creatively explore projects and even direct and design scenes like a director.
In her master's thesis for her MBA in Marketing and Business Administration in 2008, she addressed the topic of "Emotional Image Communication in Applied Research," which she has been putting into practice in her more than 25-year collaboration with the Fraunhofer-Gesellschaft.
Fraunhofer Institute for Electronic Nano Systems